Google+Linkedin Ads Course Video Bundle

Get the dual-threat advantage! Acquire Private Label Rights to two complete video courses: one on mastering Google Ads, the other on professional LinkedIn Ads. Start your profitable course-selling business today with ready-made, high-demand content.

Video Samples:

 

Google Ads Course Videos Contains:

The tutorial walks through the entire process, including best practices, critical setup steps, and common mistakes to avoid.

Here are the key things you can learn from the video:

1. Initial Setup and Goals

• Create Your Account and Set Up Tracking: You’ll learn how to get started with a Google Ads account and the importance of setting up conversion tracking before creating a campaign to ensure Google can optimize for profitable actions.
• Choose the Right Campaign Type: The video focuses on creating a Search Campaign, which is considered the “lowest hanging fruit” and generally has the highest conversion rate.
• Determine Bidding Strategy: The best practice is to focus on maximizing conversions once tracking is set up, though you can also bid for conversion value (Target ROAS) if you have enough initial conversion data.

2. Campaign Settings and Targeting

• Avoid Unnecessary Networks: A key recommendation is to deselect the Google Display Network option, as search and display ads should be run as separate campaigns with different strategies.
• Precise Location Targeting: You are advised to choose “People in or regularly in your included locations” (Presence) to ensure your ads only show to people physically located in your target areas, rather than those who are just interested in that location.
• Use Audiences for Observation: Instead of using audience segments for targeting, you should set them to Observation mode. 

3. Keywords and Ad Groups

• Keyword Match Types Explained: The video breaks down the three types of keywords—Broad Match, Phrase Match and Exact Match —and how Google has expanded the scope of each.
• Recommended Keyword Strategy: The suggested strategy is to have a maximum of one or two longtail (three words or more) Broad Match keywords, with the rest being Exact Match to maintain tight control over your spending.
• Keyword Research: You’ll learn how to use the Google Ads Keyword Planner tool to find relevant search terms, look for keyword ideas, and add them to a plan for your campaign.

4. Ad Creation and Optimization

• Structuring Headlines: You should aim for at least 10 headlines that fall into three main categories:
  • Headlines with the relevant keyword
  • Headlines with a clear call-to-action 
  • Headlines that highlight unique product features and differentiators
• The Power of Negative Keywords: This is a crucial step to save money by adding terms like free or cheap as negative keywords to your campaign. This prevents your ads from showing to people searching for non-paying solutions.

Post-Launch Refinement: The video shows how to go back into the campaign after launch to quickly edit and change all keywords to Exact Match, solidifying your control over the search terms

5. Google Ads Conversion Tracking (With GTM)

• This setting dictates how many days Google should wait after a user has been engaged by your video ad before a resulting sale is no longer counted as a conversion.
• A video engagement is counted when a person views at least 10 seconds of your video ad.
• If you set this to 3 days, and a user views 10 seconds of your ad and then buys 4 days later, that sale will not be attributed to the ad.

 

Linkedin Ads Course Videos Contains::
Here are 7 key points from the LinkedIn Ads tutorial:

1. Prerequisite and Access: You must have a personal LinkedIn account to start advertising. To access the ad platform, click the “Advertise” button in the top right corner of the LinkedIn homepage.
2. Account Creation: When creating your ad account, you must select your currency and link a business page. If you don’t have one, you can create a new company page directly through the setup process.
3. Campaign Structure: LinkedIn Ads uses a hierarchical structure: Campaign Group (top level) → Campaigns → Ads. You should create a campaign group first, then proceed to set up individual campaigns.
4. Objective Selection: While Website Conversions is the ideal objective, you can only select it if conversion tracking is already set up. If not, the recommended alternative is Website Visits.
5. Targeting is Key: Targeting is the core of a LinkedIn campaign. You can narrow your audience by location, company size, and job experience
6. Ad Format and Placement: The most basic ad format is the Single Image Ad, but other options like Video, Event, Message, and Conversation Ads are available. It is recommended to deselect third-party websites to focus ads only on the LinkedIn platform.
7. Ad Creation Best Practices